
人物白描

Kerry Wu Fang born in a Chinese family in Venezuela, has a liberal and tolerant family upbringing that has shaped her character to be independent, uninhibited and willing to pursue freshness. She bridges the gap between language and literature and journalism and communication. She has not only achieved academic excellence, but also demonstrated her leadership and influence as a cultural ambassador through her active participation in social practice and international exchange. Her story is a vivid portrayal of personal growth and cultural integration in the context of globalisation.

01
·多元文化背景铸就广阔视野·


She is originally from Venezuela, currently pursuing a Master's degree in Journalism and Communication at Shanghai Jiao Tong University. After completing her undergraduate degree in French Literature at Fudan University, she chose to pursue a journey in the field of cross-cultural communication after appreciating the uniqueness and similarities between Chinese and French cultures. Growing up dabbling in multiple languages, including Chinese, Cantonese, English and Spanish, her upbringing has provided her with a unique perspective that crosses linguistic, cultural and disciplinary boundaries. In a multicultural environment, she developed a keen eye for different languages and cultures from an early age, and this has provided her with a solid foundation for her studies and life in Shanghai.



02
· 从语言文学到传播学的跨越·


Her academic achievements are remarkable, especially in the interdisciplinary context. She explores from the field of French, and perfectly translates her linguistic skills accumulated in the field of French language and literature into the field of journalism and communication. With the opportunity to study at Shanghai Jiao Tong University, she continued to draw knowledge about communication, reading a lot of literature in Chinese, English and French in addition to taking the courses seriously, and also educating herself on data analysis software and programming language. Through her unremitting efforts, she was able to obtain excellent grades in the courses and was also awarded the university scholarship for three consecutive years. She is not satisfied with the study within the course, but also won several awards in academic competitions, and she continues to deepen her understanding of communication theories and explore innovative communication methods in her academic research. She won the silver medal in the 9th China International Internet+ Innovation and Entrepreneurship Competition, and is one of the founders of ‘One Road, One Broadcast’, an international student public welfare organisation project, which serves as a new starting point for international students to tell China's story well and spread it abroad. In terms of social practice, she represented the college to participate in the campus games, and also served as a volunteer in the 2022 ICA International Conference. She has not only demonstrated her personal academic ability in academics, but also honed her coordination and communication, innovation and problem-solving skills in practice.



03
· 从快消行业到互联网,
探索未来方向·


In order to better understand and apply her academic knowledge, she actively participated in social practice during her school years, especially in internships in the FMCG industry and the Internet industry, where she gained valuable work experience. Through these internships, she not only understood the practical needs of marketing communications and branding, but also learnt how to design effective communication strategies in the fast-changing Internet era. Through these experiences and witnessing the rapid development of China's Internet industry, she has become clearer about her future career direction, which is to combine cross-cultural communication with digital media to promote globalised cultural communication.



04
· 在快节奏世界中寻找个人平衡·


In the pressure-filled academic pursuit and career development, she is always looking for her own foothold between ‘lying flat’ and ‘curling up’, trying to find a balance between pursuing her dreams and maintaining peace of mind. She recognises that everyone's life trajectory and rhythm is unique, there is no uniform standard of judgement, and the most important thing is to find a way of life that suits you. Whether she goes all out in pursuit of excellence or chooses to slow down when the time is right, she always makes decisions based on what she feels is best for her. In the face of challenges and pressures, she listens to her inner voice, and by adjusting her mindset, she finds a balance in her life, restores her inner peace, and lives out her most ‘relaxed’ self.

